Shannon Hess: Content Marketing In Higher Education

#153 Hey everybody…thanks for stopping in. You’re in for a good one.    In this episode, Shannon Hess joins the pod.    Hess is the Director of Content and Communication at Purdue University Daniels School of Business.    This is a deep dive into content marketing and Hess delivers. Here’s just some of what we get into:    ✅What does a Director of Content & Communications at a major university do? ✅What do most people get wrong when it comes to content marketing? ✅How Hess and her team take an idea from idea to publication.  ✅The key metrics she focuses on.  ✅How she is using AI in her day-to-day.   Connect with Shannon on LinkedIn at: https://www.linkedin.com/in/spnicholson/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.