SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.

SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma.  “Managing Brand Transgressions: 8 Principles to Transform Your Brand”  https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor The Jason Cavness Experience is sponsored by CavnessHR. CavnessHR provides HR to companies with 49 or fewer people. CavnessHR provides a tech platform that automates HR while providing access to a dedicated HR Business Partner. Dr. Jain’s Bio SHAILENDRA PRATAP JAIN, PH.D. is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai.  Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.  We talked about the following and other items Introduction and Background of Dr. Jain Educational Background and Comparisons Travel Experiences and Bucket List Destinations Cultural Differences and Historical Context  Indian-Pakistan Relations and Global Alliances Consumer Psychology and Marketing Influences Teaching and Research in Academia Research and Publication Challenges Pros and Cons of Being a Professor  Preparing for a PhD Program The eight principles Managing Brand Transgressions: 8 Principles to Transform Your Brand  Dr. Jain’s Social Media Dr. Jain’s LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/ Book website: www.brandtransgressions.com Managing Brand Transgressions: 8 Principles to Transform Your Brand https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X Where to purchase the book (individual copies)  Amazon: https://www.amazon.com/s?k=managing+brand+transgressions&crid=28RGBV7KPJCUD&sprefi   De Gruyter: https://www.degruyter.com/document/doi/10.1515/9781501517334/html Bulk Orders (Region specific – only for corporations, libraries etc.) De Gruyter: https://www.degruyter.com/publishing/about-us/contact/sales?lang=en