Seth Godin Talks Strategy

Join leadership strategist Dan Pontefract as he sits down with best-selling author Seth Godin in this special episode of Leadership NOW to explore the philosophy behind effective strategy. In this engaging conversation, Godin shares key insights from his latest book, "This is Strategy," and explains why strategy is not a rigid map but a flexible compass. From focusing on your "smallest viable market" to the power of saying “no,” this episode is packed with actionable advice for leaders looking to drive meaningful, long-term change. Don’t miss out on this thought-provoking discussion that challenges the conventional approach to strategy. Seth Godin has been trying to turn on lights, inspire people, and teach them how to level up for more than thirty years. He has spent most of his professional life as a writer, publishing 20 bestselling books, including his latest, “This Is Strategy: Make Better Plans.” Unless you have been living under a rock, you know that his daily blog called “Seth’s Blog” is one of the world’s greatest treasures. Over 3 million words and counting. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and the Marketing Hall of Fame. He’s delivered five TED talks and pioneered ethical online direct marketing, now a $30bn a year industry. More about Seth Godin at his site: https://seths.blog/more/ More about Dan Pontefract at https://www.danpontefract.com/