Selling Without Selling: The Psychology That Gets Buyers Saying Yes | #119: Xhoni Mimillari

Xhoni Mimillari is a LinkedIn coach who has helped more than 200 experts since 2019, including bestselling authors, high-performance coaches and CEOs with tens of thousands of clients. His clients have generated over $2.3M in inbound leads by combining human psychology, social selling and consistent content to help clients win more business and build brands people trust. With a background in sales and years of coaching experience, his approach focuses on trust, congruency and results that last long after the first conversion. Listen to this episode for a free deep-dive into turning LinkedIn into a steady source of clients. You will learn how to convert silent lurkers into buyers, position your brand so prospects trust you faster, and use psychology-backed storytelling to inspire action without sounding salesy. Drawing on years of consistent posting and over 100 client success stories, Xhoni shares exactly what works, what does not, and how to stand out in today’s competitive LinkedIn landscape. Connect with Xhoni: https://www.linkedin.com/in/xhonimimillari/ https://xhoni-mimillari.mykajabi.com/ https://mimillari-consulting-2.kit.com/4ded68faaa https://www.instagram.com/xhoni__official/ https://www.youtube.com/@xhoni96 Timestamps: 00:00 – Intro & why Xhoni is a trusted sales voice 01:15 – How LinkedIn turned into £2.3M in inbound leads 03:05 – From cold outreach to attracting ideal clients 05:20 – Building authority without chasing virality 07:40 – The mindset that drives consistent sales 10:05 – What most “value posts” get wrong 12:15 – Turning silent lurkers into active buyers 14:45 – Why most LinkedIn DMs never convert 17:05 – Sales lessons from years of client wins 19:20 – Speaking to the driver behind every decision 21:50 – Why authority beats attention in the long game 24:10 – The underrated power of personal brand 26:40 – How to build trust before you pitch 29:05 – Common mistakes killing your inbound leads 31:20 – The £2.3M sales playbook, step by step 33:50 – Sales content that feels natural, not pushy 36:15 – Leveraging YouTube alongside LinkedIn growth 38:40 – The LinkedIn growth tactic anyone can use today 41:10 – How to position yourself as a peer, not a follower 43:05 – Converting comments into actual clients 45:00 – Final mindset shift for long-term sales success 47:10 – Where to find Xhoni & closing thoughts   Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Sync: https://www.wearesync.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.