Center of Influence Marketing - Rand Fishkin

In a time where advertising costs are going up, we might be annoyed with people talking about their products and services to anyone in hopes of selling to someone. In this episode, we talk about what is the new way to find the relevant people and centers of influence where you can identify and understand your clients more. If you could take the time to speak on the right channels with the right message that is of high quality and relevant, you can grow your business fast and with low cost. Rand shares his ideas on how to attract leads, serve clients and scale your business. Rand Fishkin is the cofounder and CEO of SparkToro, a software startup with a goal of enabling high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research. He was the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. He has spent his career helping people do better marketing. This emphasis on helping businesses improve their marketing function highlights Rand's enthusiasm for the industry, as well as how fundamental marketing and marketing technology is to the greater business model. Listen out for: Where to start when you want to pick a niche The truth about Paid advertising and the lost opportunity How "center of influence" marketing is the golden opportunity to scale at low cost Learn how to get started now to connect with relevant influencers Bonus: Learn more about the tool Sparktoro.com to accelerate your research Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Go to Sellingwithlove.com for video access to the show or directly to youtube at https://www.youtube.com/channel/UC5VaR6Z3wfElWFZn64ugOBw New to Selling with Love Podcast? I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels: Instagram: https://www.instagram.com/jasonmarccampbell LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/ *Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley. Our Sponsors: * Check out Factor 75 and use my code sellingwithlove50 for a great deal: https://www.factor75.com * Check out HelloFresh and use my code sellingwithlovefree for a great deal: https://www.hellofresh.com/ Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy