How To Innovate Fast In Spite Of Bureaucracy - Thor Ernstsson

It’s not easy to make your voice heard in a large company. Generally, people in large companies are hesitant to take on a digital transformation effort. That’s because of the potential hazards associated with taking risks in companies that have historically worked to reduce risk as much as possible. Founder of Strata, Thor Ernstsson, is here to tell us why companies don’t transform, but employees do.    Thor Ernstsson is the founder of Strata (started during COVID-19) and Co-Founder of Alpha, the on-demand consumer insights platform enabling teams to make data-driven decisions about users, products, and new markets. Prior to founding Alpha, he was the CTO of Audax Health, a patient engagement company acquired by UnitedHealth. Before that, he was the lead architect at Zynga, working on their biggest moneymaker - FarmVille – and making large-scale product decisions affecting millions of users globally. He is best known as a thought leader who helps Fortune 100 brands with digital transformation, as well as for infusing a culture of experimentation into legacy organizations.   Listen out for: - Thor’s personal journey. - The best way to launch a product. - 3 Lessons on building successful products. - How to understand what your customer wants.   Bonus: - Subscribe to 'Mindvalley Membership' to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community here 👉 https://go.mindvalley.com/superhuman    Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Our Sponsors: * Check out Factor 75 and use my code sellingwithlove50 for a great deal: https://www.factor75.com * Check out HelloFresh and use my code sellingwithlovefree for a great deal: https://www.hellofresh.com/ Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy