Selling phones out of a van to IPO with Brett Beveridge, Founder and CEO of T-ROC

23 May 2025 • 28 min • EN
28 min
00:00
28:27
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Brett Beveridge, Founder & CEO of T-ROC, joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S. We dive into:How he started selling cell phones out of a van and took Let"s Talk Cellular public before selling to NextelWhat’s fueled his 20+ year run building T-ROCHis take on when to expand product lines — and when to stay focusedHow to think about funding: bootstrapping vs. venture capital

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