Sell Without Selling: The Power of Personal Branding with Jorge Olson

Have an idea or tip? Send us a text! What"s the secret to taking five companies public and raising over $100 million? According to Jorge Olson, it all comes down to personal branding—a philosophy he"s refined across decades as an executive marketer, brand expert, and serial entrepreneur. From his earliest days studying influence as a 12-year-old to becoming a VP of Marketing by 27, Olson reveals the counter-intuitive strategies that have fueled his success across multiple industries. His journey began in software before a strategic pivot to beverages, where he recognized the power of selling products people buy daily. "When I did the math, I realized people go into a 7-Eleven and buy coffee, Monster, or Coca-Cola every day," Olson explains. This observation became the foundation for building his beverage empire. At the heart of Olson"s approach lies a radical philosophy about failure. "F is for fabulous, not for failure," he insists, challenging conventional wisdom about entrepreneurial setbacks. By openly sharing his mistakes—from growing up without running water to his early business struggles—Olson creates authentic connections that transform into business opportunities. This vulnerability, rather than projecting an image of flawless success, becomes the cornerstone of what he calls "Marketing Karma." The results speak for themselves. Olson describes clients who approach him saying, "I already know who you are, I already know what you"re about. I feel I knoReal Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts   SpotifyMediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! Start for FREE Visual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Independent Photo Imagers IPI is a member + trade association and a cooperative buying group in the photo + print industry. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at gary@thedeadpixelssociety.com Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details. Hosted and produced by Gary Pageau Edited by Olivia Pageau Announcer: Erin Manning