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Sell Them What They Want, Give Them What They Need
12 Oct 2020
• 25 min
• EN
Before you figure out what you want to sell, you need to first figure out what people are willing to pay for. Your job is to create something unique, something that at first meets a felt need of a person but then, in some way, goes beyond what they thought they wanted.
From "The Portfolio Life with Jeff Goins"
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