Seeing Big Markets: Insights from Hustle Fund's Shiyan Koh

In this episode you will learn: 00:00 Introduction to Big Business and Market Size 01:28 Importance of Identifying Big Markets 03:18 Challenges and Considerations for Founders 05:07 Defining and Evaluating Big Markets 05:58 Insights from Famous Market Examples 09:51 Understanding Customer Experience and Market Dynamics 12:20 Evaluating Unit Economics and Team Dynamics 15:21 Prioritization and Roadmap for Startups 24:09 Challenges of Digital Targeting 25:15 Importance of Customer Experience 26:53 Product and Market Dynamics 27:25 Creating New Markets 31:39 Understanding Customer Problems 37:02 Iterative Product Development 40:17 Surprising Success Stories 44:42 Final Thoughts and Reflections About Shiyan Koh is an experienced operator and investor. She is currently a Co-Founder and General Partner at Hustle Fund, a global pre-seed venture fund. Prior to Hustle Fund, she was VP of Business Operations & Corp Dev at NerdWallet (employee #10), growing annual revenue from $1 million to more than $150 million. Before NerdWallet, she was an investor at Institutional Venture Partners and Bridgewater Associates. 🔗 Follow us: 🏠Website : https://understandingvc.com/ 🤝🏻LinkedIn : https://www.linkedin.com/company/understanding-vc/ 🎧 Spotify : https://open.spotify.com/show/1q7DxW3FEyP7EhH8m0VvAD 🍎 Apple Podcasts: https://podcasts.apple.com/in/podcast/understanding-vc/id1551524895   💌 Connect with Rahul:  🤝🏻 LinkedIn : https://www.linkedin.com/in/rahulthayyalamkandy/ 📩 Email : understandingvc@gmail.com 🐣 Twitter : https://twitter.com/rahul0720   📍 About:  Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.