Secrets to Strategic and Sustainable Pricing with Sonia Daniels

In this episode of "Confessions with Jess and Cindy," we're joined by Sonia Daniels, founder and CEO of S. Daniels Consulting, who has successfully grown her consulting business for nonprofit clients over six years. In this candid conversation, Sonia takes us through her unique business journey, starting as a side project and evolving into a full-time passion. We delve into the challenging decisions she's made, her strategies to supporting employees during maternity leave, and how she balances personal passions and business responsibilities. Stick around for Sonia's valuable insights on recognising team gaps, the importance of open communication, and the role of strategic pricing in the consulting world. Key Highlights:Embrace the evolution: Running a consulting business is not a job for the faint-hearted. It’s a road often marked with ups and downs; our guest, Sonia Daniels, can testify to this. Starting her consulting business as a side project, she gradually transitioned into making it her full-time occupation. The desire for autonomy and flexibility were her driving forces. Sonia’s confession shed light on her journey, highlighting the questioning and the reward of starting her business.Employee Support and Management: A central concern of growing a business is managing and supporting your team effectively. Sonia's intent to have a detailed and considerate plan for her employee's maternity leave underlines the importance of nurturing employee well-being for the success of the business.Strategic Pricing: Sonia's approach to pricing–charging market rates, being flexible for clients with limited budgets, and considering salaries and business expenses–provides a practical framework for consultants when setting their prices. It emphasizes the need to balance profitability, fairness, and business sustainability.The Importance of Networking and Client Relationships: Sonia attributes much of her success to referrals and word of mouth, treating clients like friends and family to ensure a positive experience. It underlines the value of building strong, authentic relationships with clients and maintaining an active network. Find Us Online:  https://www.confessionswithjessandcindy.com Connect with Sonia Daniels: Sonia Daniels (Linkedin): https://www.linkedin.com/in/soniadaniels Sonia Daniels (Instagram): https://www.instagram.com/sdanielsconsulting/ S. Daniels Consulting: https://www.sdanielsconsulting.com/ Connect with Cindy: Cindy Wagman Coaching https://cindywagman.com The Good Partnership https://www.thegoodpartnership.com Connect with Jess:  Out In the Boons: https://www.outintheboons.me Hosted on Acast. See acast.com/privacy for more information.