Secrets of the Luxury Car World | Tom Jaconelli on Selling to the Top 1%

Episode Description In this episode of the Ignition Podcast, Harry Phypers interviews Tom Jaconelli, Managing Director of Romans International, one of the most prestigious luxury car dealerships in the world. Tom shares his unique journey from a non-car enthusiast to becoming a pivotal force in the luxury car market. From helping his father’s business during tough times to revolutionizing its marketing and operations, Tom provides fascinating insights into working with the top 1%, making smart car investments, and running a family business. Topics DiscussedTom's entry into Romans InternationalThe evolution of the car dealership into a luxury brandInsights into the luxury car market and 2025 investment tipsManaging personal and professional life as a family business leaderThe emotional and artistic connection to cars Time-Stamps 00:00 Introduction 01:30 Tom’s Early Life 03:00 Discovering Passion for Cars 05:30 Joining Romans International by Chance 07:45 Challenges of a Family Business 10:00 Marketing Transformation 12:30 Getting Into Buying and Selling Cars 15:00 Car Buying Trends in 2025 18:00 Advice for First-Time Buyers and Investors 21:00 What Sets Romans Apart 25:00 Tom’s Personal Favorites 28:30 Future of Romans International 31:00 Balancing Business and Family 34:00 Tom’s Personal Garage 37:00 Rapid-Fire Questions Key TakeawaysBuy What You Love: Investment in cars should be passion-driven first, profit-driven second.Marketing Matters: The importance of digital transformation in modern luxury sales.Focus on Excellence: Romans’ success comes from curating only the best cars with premium specs.Family Business Dynamics: Challenges and opportunities of working in a family-owned company.Links and ResourcesRomans International WebsiteFollow Romans International on InstagramConnect with Harry Phypers on LinkedIn Hosted on Acast. See acast.com/privacy for more information.