Season 6, Episode 12: The Bourbon Life Crew - Unscripted & Unfiltered

In this lively Bourbon Life Crew episode, Mark, Matt, Stacey, and Chad gather for a live recording, diving into new bourbon tastings, discussing industry trends, and sharing their thoughts on market developments. The conversation covers everything from contract distilling shifts to celebrity whiskey brands and the realities of the evolving bourbon market. Featured tastings include Frey Ranch 100% Wheat Whiskey, Maker’s Mark Keepers Release, and Elijah Craig Barrel Proof A125. The team kicks off the episode with a deep dive into the latest market trends, addressing the impact of recent layoffs at Green River Distilling and speculation on a slowdown in the bourbon industry. They explore how whiskey consumption has stabilized post-pandemic and why private equity-backed distilleries are adjusting their strategies. The discussion highlights the importance of brand storytelling and the growing need for authentic consumer engagement in an increasingly competitive market. Listeners are treated to insightful tastings as the crew samples three standout bourbons. They begin with Frey Ranch 100% Wheat Whiskey, an exceptional grain-to-glass expression from Nevada. Next up is Maker’s Mark Keepers Release, the latest in the Wood Finishing Series, offering bold oak and toasted sweetness. Finally, they savor Elijah Craig Barrel Proof A125, a powerhouse bourbon packed with rich caramel, spice, and deep oak influence. Whether you're a seasoned bourbon enthusiast or just getting into whiskey, this episode delivers an engaging mix of industry insights, spirited discussions, and fantastic pours. Tune in for an inside look at the state of bourbon and some top-tier tasting notes from the Bourbon Life Crew! This Episode of The Bourbon Life Podcast is sponsored by Three Chord Bourbon and The Kitchen Table at James B. Beam Distilling Co. Check out all of our amazing sponsors online at:  www.threechordbourbon.com www.visitthekitchentable.com