Scarcity: The Speaker’s Secret to Urgency & Bookings

Mastering Scarcity: Unlocking Cialdini's Principles for Speakers This episode dives into the psychology behind the principle of scarcity from Cialdini's persuasion techniques and its impact on audience behavior. The speaker highlights how scarcity can create urgency and increase value perception, sharing personal anecdotes and practical tips for speakers, coaches, and consultants to use this principle ethically. Emphasizing integrity, the episode provides strategies to encourage audience action without compromising trust. Subscribe to follow the series and learn about the next principle, authority. 00:00 Introduction to Persuasion for Speakers 00:11 Overview of Cialdini's Principles 00:45 Deep Dive into Scarcity 04:01 Applying Scarcity Ethically 05:39 Conclusion and Next Steps Go to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn Thanks for listening, and please give the show a 5* review if you enjoyed it.