Scaling? You’re Probably Doing It Wrong (Victoria Hajjar)

In this episode, Melinda and Victoria Hajjar explore how coaches can scale successfully without losing their authentic touch. From her experience, Victoria shares how refining systems, vision, and messaging — along with small, key shifts — lays the foundation for sustainable, passion-fueled growth. Victoria Hajjar is a marketing mentor, a Google and Hubspot certified expert, and the Founder of Ugli Ventures. In this episode, Melinda and Victoria talk about:The challenges and mindset required to scale a coaching businessMaintaining personal touch while expanding marketing and sales effortsThe importance of dreaming big and continually revisiting one’s visionBuilding foundational systems and processes for scalabilityLeveraging the replacement ladder to buy back time and delegate tasksCommon pitfalls and misconceptions in scaling, such as jumping too soon into marketing or new productsRefining messaging and brand clarity as businesses evolvePractical approaches to updating sales and marketing strategiesThe potential to achieve significant growth with a small but well-organized teamThe critical role of mastering business basics for sustainable long-term success “This opened up a whole new world for me and really enabled me to understand how scaling is done at any level of business.” — Victoria Hajjar Guest Bio: Victoria Hajjar is the Founder of Ugli Ventures, which specializes in assisting startups as they scale from 6 to 7 figures. She focuses on aiding female entrepreneurs in optimizing sales and marketing strategies, team building, and leadership development to establish sustainable, profitable 7-figure enterprises. Less than 2% of women have broken the million-dollar mark in their business, and Victoria is on a mission to change that. With a proven track record of success, she has cultivated global brands across various sectors in many countries including the US, UK, China, Sri Lanka, UAE, and Mexico. Resources or websites mentioned in this episode: Mirasee Coaches Console Melinda’s books: The Confident Coach and The Professional Coach Victoria’s website: UgliVentures.com Free download for podcast listeners: Simple System to End Marketing Overwhelm Guide Credits: Host: Melinda Cohan Producer and Editor: Michi Lantz Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Clouds Artist Name: Acreage Writer Name: Marshall Usinger Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coastline Dream Artist Name: Wild Sky Writer Name: Adam Simons Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Stars & Trees Artist Name: Outside The Sky Writer Name: Dustin Ransom Publisher Name: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Scaling? You’re Probably Doing It Wrong (Victoria Hajjar).