Scaling a Two-Person Agency to 200 Million Views Using AI with Ethan Hochberg

Ethan Hochberg and his partner have built three AI-powered X personas that rack up 200 million views annually—all while running a lean creative agency for AI and tech brands. These aren’t just vanity accounts; they’re distribution engines that feed into their core business. In this episode, Ethan walks us through: - How they blend AI content generation with a human touch to keep posts authentic and engaging. - The Grok Deep Search workflow they use to find and validate influencers in minutes (a task that used to take days). - A multi-step outreach strategy that personalizes every message for higher response rates. - How to brainstorm and produce short-form video content with V GPT for TikTok, Reels, and Shorts—without a production studio. - This is a masterclass in using AI tools not just to save time, but to elevate the quality of your marketing while running a “tiny team.” Timestamps 02:45 – From AI Marketing Directory to running a creative agency 04:48 – Tiny teams, big results with AI workflows 06:25 – Demo 1: Grok Deep Search for influencer discovery 08:15 – Why influencer marketing is more relevant than ever 12:29 – Grok’s validation process: avoiding fake engagement 15:25 – Applying the workflow beyond influencers (newsletters, blogs, PR) 17:51 – Using AI to think strategically, not just automate 22:09 – The output: influencer tables in minutes 24:01 – Demo 2: Personalized outreach angle generator 28:01 – Applying this to PR and content partnerships 32:00 – Demo 3: V GPT for short-form AI video creation 37:40 – How much of your feed is already AI-generated? 40:00 – Matching viral templates to your niche for higher watch time 41:50 – Using AI video tools mainly for brainstorming content ideas 42:56 – How to connect with Ethan Tools & Technologies Mentioned Grok – AI chatbot from X with live access to the Twitter feed; ideal for influencer discovery and current-event research. Grok Deep Search – Paid Grok feature ($8/mo with X Premium) that crawls hundreds of live sources for validated results. ChatGPT + GPT Store – OpenAI’s platform for custom GPTs, used here to integrate with video creation tools. V GPT – AI video generator with realistic avatars, captions, and voiceover. CapCut (mentioned) – Popular editing tool; V GPT is positioned as a more advanced alternative for avatar-driven content. Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows. Ethan's website: https://marketingguys.co/