Scaling a SaaS company with ZERO Marketing Budget with Leopold van Oosten #230

Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility. With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent. In this episode we cover:00:00 - Intro01:21 - Journey from Enthusiast to SaaS Investor05:38 - The Best Stage for Getting Their Help08:44 - Strategies and Challenges in Scaling Amsterdam Standard13:04 - Role of Storytelling in Low-Budget Marketing17:20 - Transitioning to Marketing Spending23:46 - Advice for Product-Led Scaling Challenges28:47 - Solid Scaling System for SaaS Growth31:36 - Leopold's Favorite Activity To Get Into a Flow State32:10 - Leopold's Piece Of Advice For Your Younger Self32:41 - Leopold's Biggest Challenges at Amsterdam Standard33:44 - Instrumental Resources For Leopold's Success35:40 - What Does Success Mean for Leopold Today37:00 - Get In Touch With Leopold Get in Touch with Leopold: Amsterdam Standard Website Leopold's Email Leopold's LinkedIn Mentions: Donald Miller Elon Musk Bill Gates Books: Storybrand by Donal Miller Tag Us & Follow: Facebook LinkedIn Instagram More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consultants How To Value Your SaaS Company