Scaling a Brand For an Exit with Equinox Cofounder Lavinia Errico

When Lavinia Errico and her brothers cofounded Equinox, they didn't set out to create a massive brand— they thought they were just simply making the gym they always wanted. Lavinia tells Nely how they scaled for success, the mission behind her new brand MOVEJOY, and why every breakdown is an opportunity for a breakthrough. Learn more about Lavinia's new brand MOVEJOY here: https://movejoy.life/ Learn more about your ad choices. Visit megaphone.fm/adchoices