267: How to Quickly Earn Your Buyer’s Trust - with Liam Patterson

EPISODE SUMMARY In this week’s episode of Scale Your SaaS with host and B2B SaaS Sales Coach Matt Wolach, we will delve into CEO and Founder Liam Patterson’s success, discussing the growth journey of Bidamic, a company specializing in Google Shopping.  From securing investment and expanding the team to launching innovative software products, Bidnamic has experienced significant growth. Let"s explore the tips and strategies shared by Liam on how they built trust, marketed their services, and established a strong foothold in the market. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 267, "How to Quickly Earn Your Buyer’s Trust - with Liam Patterson" Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor Guest: Liam Patterson, CEO and Founder of Bidnamic TOP TIPS FROM THIS EPISODEScratching Our Own Itch: The Genesis of BidnamicBuilding Trust and Conveying SuccessHarnessing the Power of Customer TestimonialsVertical Expertise and Targeted Messaging EPISODE HIGHLIGHTS From Accidental Discovery to SpecializationTransparency and Building TrustLeveraging Customer TestimonialsVertical Expertise and Targeted Messaging TOP QUOTES Liam Patterson [14:15] "So first of all, we"re fortunate we"re so vertical, that all we do is Google Shopping, you know, Google Shopping ads, we"re not trying to do different channels, different types of ads different you know, when we"re masters of one vertical, so I often say that creates cut through and it cuts creates cut through in our messaging and also very visible at trade shows because people walk past no interest at all, or they"re like, oh, Google Shopping, like, that"s been a headache.” [19:24] “We can only control one part of the funnel, but there is another part.” Matt Wolach [11:55] "And and you"re absolutely right, the old way of doing things was you can"t show who your customers are, you can"t put your customer list out there. And I was taught that in my early days, you can never don"t do that. But actually, guess what your competitors, they"re not going to work hard enough to go find those and go through everybody." LEARN MORE To learn more about Bidnamic, visit: https://www.bidnamic.com/ You can also find Liam Patterson on LinkedIn at: https://www.linkedin.com/in/liam-patterson/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram