Sam, Jony, McGuffin and Vaporware

Is it ever a good time for a company to announce vaporware? Let’s discuss the pros and cons of pre-announcements, vaporware, and the strategy of products that may or may not ever exist.   SHOW: 928 SHOW TRANSCRIPT: The Cloudcast #928 Transcript SHOW VIDEO: https://youtube.com/@TheCloudcastNET  CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotw CHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS" SHOW SPONSORS:[US CLOUD] Cut Enterprise IT Support Costs by 30-50% with US Cloud[VASION] Vasion Print eliminates the need for print servers by enabling secure, cloud-based printing from any device, anywhere. Get a custom demo to see the difference for yourself. SHOW NOTES:The McGuffin “Challenge” - Software Defined Talk (May 30, 2025)McGuffin (Wikipedia) IS IT EVER A GOOD TIME TO PRE-ANNOUNCE SOMETHING? OR VAPORWARE ON PURPOSE?Russ Hanneman (Silicon Valley) - “No Revenue”Set a big ambition for the companyDistract the market from current company challengesDistract your competitors to chase something where they don’t have strengthsProbe the market for ideas - sort of like a “leak”Get the market to pump your valuation, so you can take other actionsStall your customers from potentially buying a competitive offer FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod