Sales Techniques That Work for Any Industry

“I've recently come to the realization that…we're always selling. We're selling ourselves. We're selling our products. We're doing it constantly. And the sad thing is, we're doing it all wrong.”   So, how do we do it the RIGHT way?   On this week’s episode of The Liquid Lunch Project, Matt and Luigi sit down with Bill Caskey to share his revolutionary approach to selling.    Caskey found that most sales training was focused on teaching salespeople what to say or do to persuade someone to buy. However, he believed this approach was flawed. He realized that the prospect or customer should be the one convincing the salesperson that they have a problem that needs to be solved. This realization led him to develop a framework that flipped the script, changing the dynamic of the buyer-seller process.   He calls this approach a "180 flip," in which the salesperson shifts their focus from convincing the prospect to buy to understanding the prospect's problems and needs. Caskey believes that changing this dynamic makes prospects more engaged, honest, and open about their issues. This approach creates a more organic and joyful way to sell, which benefits everyone.   If you’re stuck in a sales rut or looking for ways to get better at what you do (let’s face it, most of us can!), don’t miss this episode.  Key Takeaways:   The importance of crafting customer-focused, unique messages Choosing the right platforms to deliver your message Why persuasion alone is not enough to build trust and establish lasting relationships with customers How to foster honest communication The pros…and cons...of incorporating AI into your sales approach Favorite Quote:   “I believe the greatest salespeople are exquisite communicators rather than exquisite persuaders.” Connect with Bill: Website: https://billcaskey.com/  Facebook: https://www.facebook.com/billcaskeyfan/  Instagram: https://www.instagram.com/bill.caskey/  LinkedIn: https://www.linkedin.com/in/billcaskey/  YouTube: https://www.youtube.com/c/BillCaskeyTraining Million Dollar Checklist: https://resources.billcaskey.com/mds-checklist    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.