Michael Roderick on getting people to talk about you when you're not in the room

You don't want "word-of-mouth", you want to put words in people's mouths, so they say the right things about you when you're not around. Michael Roderick shares how he went from high school english teacher to Broadway producer in 2 years, by getting people to say (good) things about him when he wasn't in the room. Michael shares his A.I.M. principles for referrability and how the L.E.S.S. pneumonic helps you be more memorable.