Thought Leader - Nick Huber on why thought leadership is more varied, but not of improved quality
Nick Huber is an experienced freelance business journalist and content consultant. He specializes in writing about professional services and business-to-business technology. During his 25-year career, he has reported for some of the world’s biggest media organizations, including the BBC, dozens of trade magazines including Accountancy Age, and business publications. As a content strategist specializing in thought leadership, he has ghost-written blogs, White Papers, and opinion articles for top-10 accounting firms, top tech companies and global consultancies. Outline Introduction to Nick Huber. How he got interested in journalism. The quality of thought leadership has not improved much. How can we write about what the audience wants to read? What is a value to the person who is going to use this technology? The state of thought leadership is better than it was 20 years ago. Who is a hero of Nick’s and why? Offer email Nick for a free, 30-minute call to ask my advice on their thought leadership/content marketing or their media strategy.
From "Sage Thought Leadership Podcast"
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