[SaaS Series] Know What Sells Before You Sell It With John Li

John Li is the Co-founder of PickFu, a do-it-yourself consumer research platform that instantly connects you to real people with relevant opinions. He helps businesses apply consumer insights to accelerate success. Before PickFu, John held different executive roles at Microsoft. He has a BS in electrical engineering and computer science from the University of California, Berkeley. He is also the Co-founder of Menuism, an online dining community and the web's largest aggregator of online restaurant menus.   In this episode… Do you have a business idea but are scared of investing your time, money, and resources in launching it because of the fear of failure? What can you do to prevent this from happening?  If you’re a business founder, there is nothing more devastating than poor reception and market response. John Li recommends doing split testing and consumer research to get actionable pre-launch feedback and know what sells before producing and selling it. He shares how he helps people get reliable consumer responses for any project to help them make smarter, faster, data-driven decisions. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes John Li, Co-founder of PickFu, to discuss how entrepreneurs can succeed through consumer feedback. John talks about PickFu and how it helps people, the different applications of the platform in various industries, its marketing strategy and pricing model, and the challenges faced growing and running it.