[SaaS Series] Innovating SEO and Future-Proofing Content With Martha van Berkel of Schema App

Martha van Berkel is the CEO and Co-founder of Schema App, a SaaS company specializing in translating web content for search engines and machines. With a background in mathematics and engineering, Martha possesses a superpower in articulating AI and search complexities to marketing leaders. Having worked with top-tier companies like Gusto and SAP, she brings a wealth of experience to digital marketing. Martha has an impressive history, including a 14-year tenure at Cisco, before venturing into entrepreneurship with Schema App. She leads her team in providing innovative SEO solutions and prides herself on cultivating a culture of transparency, ownership, and hope.  In this episode… Have you ever wondered how search engines understand the content of your web pages? With ever-evolving algorithms and increasing complexity, ensuring your digital content is discoverable can be daunting. How can enterprises remain competitive and visible in this rapidly changing digital landscape? High-energy entrepreneur Martha van Berkel dives into the world of Schema Markup and knowledge graphs. She shares how her company helps enterprises translate their web content into the language of search engines, enhancing their discoverability. Martha discusses the journey of Schema App from its early editor version to its current sophisticated offerings that enable complex data structuring at scale. She sheds light on the innovation, agility, and customer-centric focus that has propelled Schema App into long-standing partnerships with renowned companies. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Martha van Berkel, Co-founder and CEO of Schema App, about translating web content into the language of search engines. Martha explains how Schema App's technology enables improved search engine results, the critical role knowledge graphs play in today's AI-driven search economy, the common challenges enterprises face when managing SEO in-house, and her vision for the future of SEO.