How to Fuel Better Content Marketing Strategies & Improve Idea Generation with Melanie Deziel | Podcast #44

This episode is sponsored by Punchline Conversion Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at storyfuel.co/store, or directly on this Link  Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.  She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..  During this interview we cover:00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor)01:08 - Intro 02:30 - Start with the Focus and Then Determine the Format04:40 - Improve Your Content Idea Generation Through Focus & Format07:10 - How to Leverage Your true Creativity Potential & Become Better At It09:22 - Create Content That Connects To Your Audience12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts16:38 - Get The Most Out Of Your Resources & Time When Creating Content21:42 - How Valuable Is Creating Content Based on Your Opinion?27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts29:41 - How to Choose the Right Platform Where Your Audience Gatters 31:42 - Why not Promote Across All the Potential Channels?35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel35:53 - Awareness Stage Content Idea Generation37:24 - Lead Generation Stage Content Idea Generation38:24 - Sign Up Stage Content Idea Generation39:44 - Conversion Stage Content Idea Generation40:38 - Melanie’s Favourite Resources or Mentors43:05 - Get Melanie's Companion Book For A Discount43:38 - Outro Mentions:Keyword ResearchAnswer the PublicSMART Goals<a...