S7E20 - Storytelling Marketing That Actually Converts with Meredith Banka

What if sharing your story felt natural, confident, and wildly effective without the salesy ick? In this episode, I sit down with Meredith Banka of True Story Marketing to explore the power of storytelling marketing that actually converts. We talk about showing up with confidence, leading with your values, and crafting a personal brand story that builds genuine know-like-trust. Whether you are running a business or simply posting online, your story is your superpower and it is time to use it. Meredith shares her journey from corporate marketing to entrepreneurship and how she overcame the fear of visibility and comparison. Together, we break down practical ways to make authentic marketing feel less overwhelming and more effective so you can connect deeply with the people you want to serve. ☑️ Discover how to promote yourself without feeling spammy or salesy ☑️ Learn why values are the foundation of an authentic story ☑️ Get story hooks and visibility tips that help you attract the right people Meredith also offers her free guide, 101 Story Hooks, to help you confidently start your next post, podcast, or intro. https://truestorymarketing.com/101hooks If you are ready to stop hiding and start sharing the story that sells, this episode will give you both inspiration and tools to do it. Subscribe to the podcast, share this episode with a friend, and let's keep building businesses rooted in clarity, confidence, and connection. Episode Highlights 01:00 Why Storytelling Beats Big Budget Marketing 03:02 Meredith's Career Pivot and Capacity Mindset 10:58 Values First: The Root of Authentic Promotion 18:04 Visibility Without the Ick 26:20 Story vs. Spam: What Actually Converts 33:02 Resources, Hooks, and Next Steps More About Meredith Meredith Banka helps entrepreneurs turn their story into strategy and their message into magnetism so they can experience sustainable growth without burnout. She began her career at $10 an hour and rose to Vice President of Marketing, leading teams, launching campaigns, and managing multi-million-dollar budgets. After her son was born, she traded corporate life for freedom, building a business from home with a laptop, a secondhand desk, and a mission to help others market with more clarity and heart. Today, through True Story Marketing, Meredith helps business owners get clear, confident, and results-driven by building marketing foundations that are story-first, strategy-smart, and supported by systems that actually work. 10 Story Hooks to Make You Stand Out Anywhere https://truestorymarketing.com/101hooks Join Meredith's Free Community - Learn to tell your story so marketing feels like you https://www.facebook.com/share/g/1AbZ7F4eK6/?mibextid=wwXIfr HOW I CAN SUPPORT YOU 👉 Join the BuildHER Community https://www.facebook.com/groups/921909039447541 📅 Book Your AHA Moment Call https://thelituplife.com/claritycall 🎧 Watch & Listen to Full Episodes: YouTube: https://bit.ly/leadyourlifepodcastyoutube Apple: https://bit.ly/leadyourlifepodcastapple Spotify: https://bit.ly/leadyourlifepodcastspotify ❤️ Follow me on IG: https://instagram.com/the_lituplife #LeadYourLifePodcast #DebbieHeiser #LitUpLife #FemaleEntrepreneur #MindsetCoach #WomenInBusiness #StorytellingMarketing #AuthenticMarketing #PersonalBranding #SmallBusinessTips