[S4, Ep19] Navigating Market Changes: Business Strategies from Female Founders Lori Orlinsky and Aly Bourque

Send us a text This week"s episode features Lori Orlinsky and Alysson Bourque, the powerhouse duo behind Expound Publicity! 📚✨ They spill all the secrets behind thriving in the competitive world of book marketing—sharing how they: 🌟 Use innovative #strategies to stand out  💼 #Customize approaches for each client and  📈 Stay ahead of industry trends Plus, we talk about the importance of resilience, partnership, and keeping the passion alive, even through pandemic challenges. 💪❤️ Lori and Alysson remind us how valuable a strong support network is—and the joy of working with someone you trust.  In this episodeStrategizing for business growth and adaptation [08:30]The role of education and networking in staying ahead of industry trends [15:45]Overcoming challenges through resilience and collaborative dynamics [25:00]Balancing work and personal life as female founders [40:00] Connect with Lori Orlinsky & Alysson BourqueInstagram: https://www.instagram.com/expoundpublicity/ Website: https://expoundpublicity.com  Support the show Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that. Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.