S4:E115 DEBORAH C. SMITH Helps Soulpreneurs SUCCEED Online!

Deborah C. Smith is a holistic business coach, women’s health advocate and musician living between Brooklyn and the Catskill mountains of upstate NY.  She has led a multifaceted career which began with marketing, communications and event production for large-scale arts nonprofits in NYC.  In 2006, Deborah left her role as Communications Director of the American Craft Council to study holistic nutrition and naturally heal imbalances in her own body. One year later she built New York’s first-ever mobile juice truck out of an old US Postal truck.  With the power of unique brand appeal, consistent messaging and smart tech, Deborah grew her first business into a multi 6-figure, city-wide vegan catering company with pop-ups in prominent companies including Google, PayPal, LinkedIn and Chelsea’s Starrett Lehigh building.  Her sustainable plant-based food truck became a go-to favorite of boutique brands, celebrities and NY film and television producers.  Built “live” juice bars on the set of dozens of popular TV and film sets and personally catered for a-list celebs: JLo, Beyonce, Hugh Jackman, Debra Messing) -   Partnerships with prominent NY companies including Ralph Lauren, Tommy Hilfiger, Tiffany’s, Martha Stewart, THINX, J&J, Steven Klein