GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green

What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024. The secret to their success? EVENTS. Ahead of all other GTM channels, live events have been the backbone of their customer acquisition. Their CRO Matt Green steps to the mic in this week's episode to share exactly how they concept their events, curate the guest list, build intentional content, and follow up with purpose to flip an audience into a customer base. Matt also gives us the rundown on how he got into sales in the first place, plus shares the story behind his favorite tattoo. He steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy. Find Matt online: LinkedIn Find Sales Assembly online: Website Matt is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Matt personally? Join for free today! This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link) This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io. Hosted on Acast. See acast.com/privacy for more information.