S3 Ep.172 Email Lists And Why They Matter

Hey, it’s Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I’m diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it’s a game-changer for your interior design business. If you’ve ever felt like you’re screaming into the social media void, this episode is for you. I’m sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I’ll also walk you through how to revive a neglected list, create lead magnets that actually convert, and serve your audience without being annoying. What we cover in this episode: Why social media alone isn’t enough to grow your business The power of owning your email list (so no algorithm can take it away) How email gives you direct access to your audience (and better conversion rates) Tips for building an email list from scratch or reviving a dormant one Why consistency in your email marketing builds trust and brings in paying clients Practical content ideas, including project updates, FAQs, and design tips How to use lead magnets effectively to attract and nurture your list My own experience with forgetting about my email list—and how I brought it back to life   If you’ve been dragging your feet on email marketing, consider this your nudge to get started. Your list doesn’t need to be huge—it just needs to be engaged. So, whether you’re reviving an old list or starting fresh, remember: consistency breeds trust, and trust brings clients. Thanks for tuning in! If you found this episode helpful, I’d love for you to share it with a fellow designer or leave a review. And if you’re ready to get serious about building your email list, head over to my website for resources and tips. Let’s make email marketing your new secret weapon   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production