S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

24 Mar 2025 • 67 min • EN
67 min
00:00
01:07:20
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Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss:   ▶︎ Marketing Myths & Industry Bullsh*t ▶︎ The Biggest Problem with Brand Education (and why it’s broken) ▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?) ▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat) ▶︎ The ROI of Branding (Can you actually measure it?) ▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot) ▶︎ Mark’s Take on Branding Thought Leaders ▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die) ▶︎ Rapid-fire Q&A madness Warning: If you’re easily offended, maybe sit this one out. Tune in now!

From "JUST Branding"

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