S02E12 Pioneering Stories : A Conversation with Ling Yah on Pivoting, Podcasting & Personal Brand

I'd love to hear from you. What about this episode did you / not enjoy? What would you like more of? This podcast is made for you! How does one find their true passion amidst societal expectations and professional obligations?  In this episode, I welcome Ling Yah, the founder and host of "So This Is My Why" podcast, a lawyer-turned-media entrepreneur looking to make storytelling and personal branding accessible for corporate professionals. Ling Yah shares her experiences, the power of storytelling, and the importance of curiosity in shaping one"s career and personal growth.  We discuss the challenges and strategies of personal branding, and the critical role of asking the right questions in discovering one"s true path.  We dive into Ling Yah"s journey from being a lawyer to a passionate podcaster of the "So This Is My Why" podcast (“STIMY”), where she features inspiring people about how they have found their why and turned them into reality, and how others can do the same.  She"s had multiple features on the Late Late Show with James Corden.  To date, the STIMY podcast has hit over 200k downloads, and ranked #2 in Malaysia & Singapore and #3 in Indonesia.  Tune in for an inspiring conversation that highlights the transformative power of stories and the unyielding curiosity that drives us towards our true calling. 00:00 Introduction 09:40 Pivoting from Law to Podcasting 12:37 The Power of Personal Stories 21:01 Starting the "So This Is My Why" Podcast 21:35 Reaching Out to High-Profile Guests 26:22 A Career in Marketing: Overcoming Barriers 27:41 The Power of Asking: Ling Yah"s Struggles and Successes 35:55 Personal Branding : Ling Yah"s Approach 40:48 The Importance of Curiosity and Asking Why 47:07 Words of Wisdom & Next Steps Remember to Subscribe! Connect with Ling Yah : Website: www.sothisismywhy.com  Instagram: https://www.instagram.com/sothisismywhy/  STIMY Newsletter: https://sothisismywhy.ck.page/profile YouTube: https://www.youtube.com/channel/UCSZlcS5ooyCjj_MkrmH_WhQ Spotify: https://open.spotify.com/show/1ZK3NFTEX2EWXTvwelWHA7?si=rh Resources: Join my fearlessly curious community and SIGN UP to JOIN my Fearlessly Authentic Living Community Newsletters for real client success stories and life strategies, reflections, contemplations and support you won"t find anywhere else. If you enjoy this episode, please SHARE, RATE and REVIEW the show on Spotify or Apple Podcasts. About Me: I help you lead with fearless authenticity by smashing the self-imposed heteronormative stereotypes that keep you playing small through emotional healing inner child and inherited intergenerational trauma. Create a purposeful life of your unique design by disrupting societal norms and expectations of who you should be. Explore mindfulness, music, fearless curiosity and loving kindness through the lens of Human Design to thrive as the person you are born to be. Learn more about my coaching method and join my emotional healing, mindfulness, and music community at melissaindot.com.