RSR494 - Alex Oana - Risk and Reinvention Essential for Growth in Audio

Incremental progress leads to significant achievements! Join Lij Shaw as he interviews audio veteran Alex Ohana, who shares stories from a 35-year career. Alex reveals the power of embracing risk and reinvention, along with the importance of community in the audio world. He discusses his journey, from recording techniques to the evolution of technology, and offers insights into finding success in the music industry. This inspiring conversation delves into innovation, personal growth, and staying true to your creative vision. Get access to FREE mixing mini-course: https://MixMasterBundle.com My guest today is Alex Oana, an engineer, producer, and innovator originally from Minneapolis and now based in Los Angeles. Over a 30-year career, Alex has produced hundreds of records and earned 11 Minnesota Music Awards. In 1994, he purchased the former home of Twin/Tone Records to launch his own studio, City Cabin, in Minneapolis. In the early 2000s, Alex relocated to Los Angeles, where he focused on mixing and worked as a front-of-house engineer for Pharrell Williams and NER*D on global tours. Alex has also held roles such as Global Sales Manager at Apogee Electronics and consultant for Vintage King Audio. As Vice President at Slate Digital, he co-created the groundbreaking Raven multitouch DAW controller. Later, he founded Audio Test Kitchen, an innovative online platform offering detailed comparisons of over 300 microphones and other audio gear. He is currently the Vice President of Marketing for Sound Vision Works. Alex first joined us on episode RSR226, where he shared his full backstory. Today, we’ll dive into the latest in studio tech and production. THANKS TO OUR SPONSORS! http://UltimateMixingMasterclass.com https://www.adam-audio.com https://www.native-instruments.com Use code ROCK10 to get 10% off! https://www.izotope.com Use code ROCK10 to get 10% off! https://roswellproaudio.com/ https://www.makebelievestudio.com/mbsi Get your MBSI plugin here! https://RecordingStudioRockstars.com/Academy  https://www.thetoyboxstudio.com/ Listen to this guest's discography on Spotify: https://open.spotify.com/playlist/2TVkAtP1rYpJlRRLKuDXZH?si=8736850b2fef4376 If you love the podcast, then please leave a review: https://RSRockstars.com/Review CLICK HERE FOR COMPLETE SHOW NOTES AT: https://RSRockstars.com/494