Room for Trouble

Scott Roby is a lifelong hotel enthusiast whose love for hospitality began during childhood stays at the Ritz Carlton. After studying at Cornell’s Hotel School and cutting his teeth in revenue management at Hilton, Scott co-founded Evolution Hospitality and is now president of Pacifica Hotels. Susan and Scott talk about operations, owner alignment, and offbeat inspiration. What You'll Learn About: 🌺 How Hawaiian resorts sparked a hospitality career 🏢 Big-brand tools vs. startup scrappiness 🚫 The case for ditching the term “third party” 📊 Fixing broken hotel management agreements ⚾ What hotel leaders can learn from the Savannah Bananas 🛎️ Why booking a room is still harder than it should be 🧨 A radical idea: fire-your-operator-anytime contracts