Rockerbox’s Attribution Journey

08 Jul 2025 • 35 min • EN
35 min
00:00
35:30
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Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

From "AdExchanger"

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