Rich Brand Poor Brand. An interview with The Brandfather himself, David Brier

What if you had the most powerful branding secrets at your disposal, gifting you the power to compete against big brands in your business sector? You'd be David in a world of Goliaths, right? Legendary branding expert David Brier joins Brad for a frank and fun discussion on branding and his latest book, Rich Brand Poor Brand. If you think branding is about logo design, guess again. David takes us on a deep dive into the world of branding, the resistance from clients, and the realization that you can't fix a brand if a business owner doesn't fix the "blind spots." As David states "Branding is NOT a band aid." In this episode you will learn: • The hardest part about a Brand Intervention • How Jaguar should have handled their LGBTQ role out • How Branding is about solving internal business problems first • Rock Bands as a metaphor for growing your brand from a "wedding singer" to a "stadium performer" If you are a small business owner, marketer or branding aficionado, THIS is the episode for you! And David and Brad discuss their favorite drummers of all time. ABOUT DAVID BRIER: David Brier started his career in Manhattan working on brands for Estee Lauder, Revlon, Rolling Stone Magazine, Jim Henson, and others. Since generating over $9.8 billion for global, regional and local brands including worldwide nonprofits and even cities, he’s earned the nickname “The Brandfather" and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. David is the author of several bestselling books including Brand Intervention with a foreword by Daymond John of ABCs Shark Tank. While Brand Intervention focused on building a brand from the ground up, his follow up book, Rich Brand Poor Brand, focuses on How to Unleash Your David in a World of Goliaths by creating the kind of culture that can sustain and maintain your brand for years to come. The foreword is written by Claude Silver of VaynerX, Gary Vaynerchuk’s agency. The book is based on a confidential internal memo from Nike that listed out their qualities of the kind of culture they needed to build their empire. It came down to 20 distinct traits any business can master with insights from Warren Buffett, Steve Jobs, Jason Feifer of Entrepreneur magazine, Sara Blakely, Brené Brown, Billy Joel, Kevin Hart, Marie Forleo, and Gary Vaynerchuk. Daymond John calls Rich Brand Poor Brand, “Genius.” Website: www.risingabovethenoise.com/ HOST OF AWAKENED NATION: Brad Szollose.