Revenue Growth Through Strategic Thinking: How Better Planning and Resource Allocation Drive Results [Episode 217]

Most revenue problems don’t come from effort or execution. They come from unclear, outdated strategy. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with strategic thinking expert Rich Horwath to explore how better planning, clearer priorities, and smarter resource allocation drive predictable revenue growth. Rather than adding more tactics, tools, or pressure, Rich explains how simplifying strategy improves execution, eliminates waste, and aligns teams around how to win. This conversation is essential for leaders who want growth without complexity—and results without burnout. In this episode, you’ll learn: ✔️ Why strategic thinking—not more activity—drives consistent revenue ✔️ How simplifying strategy improves execution and team alignment ✔️ The eliminate–reduce–increase–create trade-off matrix ✔️ Why reallocating resources accelerates growth faster than new initiatives ✔️ How leaders evolve strategy to stay competitive 🎧 Prefer audio? Listen here: https://ceosalesstrategies.com/revenue-growth-through-strategic-thinking-and-resource-allocation 📈 More resources: https://ceosalesstrategies.com 📩 Questions: youmatter@ceosalesstrategies.com