Reuben Swartz on the Secret of Secrets

Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove.  What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight? In this episode, I delve into the secret of "secrets". (You can catch more information and a free training session on secrets here: https://www.mimiran.com/whats-your-secret/)