Retail, Reimagined: The Story Behind Pre Loved Geelong with Lou Hammer

Send us a text In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community. Lou gets real about:💼 Starting from scratch while juggling life, kids, and a side hustle🛍️ How she scaled from eBay to Instagram to a full-on retail store🧵 Why curation and customer avatars matter more than ever in fashion📈 The systems that save her 10+ hours/week in admin✨ The mindset shift that helped her thrive through Covid chaos🔁 Why “done is better than perfect” is her north star If you’ve ever thought about opening a retail space, selling pre-loved products, or you just want the behind-the-scenes of a heart-led, data-backed fashion business—this one’s for you! 🔗 Resources & Links💻 Shop or consign at Pre Loved Geelong: https://www.prelovegeelong.com.au📸 Follow Lou on Instagram/Facebook/TikTok: https://www.instagram.com/pre_loved_geelong/ Support the show I"m Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand. Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands). Grab my 8 step checklist on building a profitable product business.