Restoring comfort and exploring linen luxury, with Vivian McCormick

Welcome back to The Brand Is Female Podcast! In this episode, our host Eva Hartling unravel the extraordinary journey of Vivian McCormick, the innovative mind behind Wilet, a pioneering Canadian retailer revered for its exquisite 100% European linen bedding and home essentials. Beyond the realms of commerce, Vivian's narrative embodies resilience and transformation. A former lawyer turned community-builder and trusted advisor, her entrepreneurial spirit thrives in reshaping the landscape of rest and comfort. Vivian's vision for Wilet resonates with clarity—to solve rest-related challenges and cultivate a leading lifestyle brand centered on rejuvenation. Throughout this insightful conversation, she shares invaluable insights garnered from her journey, emphasizing the significance of goal-setting, strategic partnerships, and transparent communication. Join us as Vivian unravels the secrets behind Wilet's success, digging into her transition from a legal career to visionary entrepreneurship, her dedication to supporting underrepresented entrepreneurs, and her passion for fostering community and candid conversations, ranging from business intricacies to the art of folding a fitted sheet. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale