Reputation Before Reach: What Real Authority Looks Like in Action | #111: Sam G. Winsbury

Sam G. Winsbury is the Founder & CEO of Kurogo, a leading personal branding agency that helps entrepreneurs and executives become thought leaders. He’s worked with over 250 clients around the world, from fast-growing startups to major firms like KPMG and Salesforce, turning content into consistent opportunity. In this episode, Sam shares the journey behind building one of the world’s top LinkedIn branding agencies. You’ll hear honest lessons from years of consistent posting, what it really takes to grow beyond 50,000 followers, and practical strategies to attract dream clients, grow your presence online, and build a brand that stands out. Connect with Sam: https://www.linkedin.com/in/sam-g-winsbury https://linktr.ee/samgwinsbury https://www.kurogo.co.uk/ Timestamps: 00:00 – Why positioning matters in personal branding 01:16 – Sam’s background and agency intro 02:09 – The meaning behind the name “Kroger” 02:54 – Rebranding the agency 03:23 – Starting up during university and COVID 04:34 – How the pandemic helped growth 05:49 – His first posts on LinkedIn 07:22 – LinkedIn’s early creator scene 08:24 – Losing and rebuilding his account 09:36 – Why consistency compounds 10:42 – Don’t compare across industries 12:00 – Motivation, habits and “just post” myth 13:45 – What makes Kroger stand out 15:05 – Building systems to convert leads 17:07 – Competitors and depth of service 17:39 – Client stories: wins and lessons 19:48 – Learning from campaign failures 20:45 – Signing a dream client 23:05 – His vision for Kroger 24:25 – Entrepreneurial role models 26:09 – Hitting 50k and going on Sky TV 29:49 – Public speaking while introverted 32:04 – Platform focus beyond LinkedIn 34:32 – Advice for LinkedIn growth 36:46 – Daily routine and team setup 38:29 – Hobbies: sport, music, languages 40:56 – Book recs: The Chimp Paradox, Psycho-Cybernetics 42:05 – Long-term personal goals 45:16 – Advice: offer free work to get started 46:19 – Where to follow Sam and final wrap-up Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: JamX: https://jamx.ai/podcasters-offer?utm_source=affiliate&utm_medium=affiliate&utm_campaign=e02d48af-ef66-4e76-b804-c2e8d282a8bf Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 FenPost: https://fenpost.com/?via=tomas Metricool: https://f.mtr.cool/HRJBZK Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!