Reframing Fundraising: Strategies to Combat Scarcity Mindset with Mallory Erickson

In this episode of All About Capital Campaigns, Amy Eisenstein sits down with Mallory Erickson, fundraising expert, coach, and host of What The Fundraising podcast. Together, they dive deep into the origins of the scarcity mindset in the nonprofit sector, exploring how this pervasive mentality impacts fundraising practices and organizational culture. Mallory introduces concepts from her new book, What The Fundraising: Embracing and Enabling the People Behind the Purpose, highlighting actionable tools to shift mindset, reduce stress, and build authentic donor relationships. Discover how historical factors shaped the dynamics between funders and nonprofits, creating hurdles that persist today. Learn about the connection between mindset and fundraising outcomes, and how neuroscience supports a shift away from scarcity thinking. Mallory also shares two practical tools—one for the mind and one for the body—to help fundraisers manage stress and stay grounded during high-pressure campaigns. Whether you're gearing up for a capital campaign or navigating the challenges of day-to-day fundraising, this episode is packed with insights to transform your approach. If you’re looking to align your fundraising strategy with personal and organizational well-being, this conversation is a must-listen! If your aren't sure whether or not your organization is ready for a capital campaign, check out the Pre-Campaign Readiness Assessment from Capital Campaign Pro.