Redefining a brand as second generation owner, with Organic Traditions’ Ally Mamalinder

Alexandra (Ally) Mamalinder, is President and the 2nd-generation leader of Organic Traditions, a Canadian superfoods brand known for its pure ingredients and unique blends. Taking over from her father, the brand’s original founder, Allie has spent the last several years guiding Organic Traditions through a transformation, launching new products, refreshing its mission, and now, preparing for its first round of capital fundraising. Organic Traditions is on the cusp of a new chapter as the wellness category continues to expand and the demand for functional foods grows. Allie’s journey is a story of family succession, of taking a brand with roots in a family’s values and giving it new life to serve a modern audience. It’s an inspiring tale of navigating the challenges of family legacy while creating something distinct and impactful.  This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale