Red's - Michal Adair

On this week’s episode of Startup to Storefront, we’re sitting down with Michael Adair, CEO and Founder of Red’s — the number one premium burrito and breakfast brand in the country. You’ve probably seen Red’s in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mike’s family trailer while he was in business school has grown into a national brand — and Mike’s still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen. His story is packed with everything we love to highlight on this show — grit, hustle, and real-world lessons that every founder can learn from. In this episode, you’ll learn: Insider insights from Expo West — and why it’s one of the most intense events in the food and beverage world Why breakfast is booming — and how it’s become one of Red’s fastest-growing and most exciting categories The unexpected and heartfelt origin behind the name Red’s We’re also celebrating a major milestone — this is our 300th episode, and we just hit 7,000 followers. Thank you for being part of this community! To celebrate, we’ll be announcing a special giveaway this Wednesday, so make sure you’re following along. Let’s get into it — here’s our conversation with Michael Adair of Red’s.