Recruiting Top Sales Talent with JR Butler

#103: In this episode, JR Butler joins Outbound Sales Lift to discuss how companies can recruit top sales talent. He discusses factors like sales process, unique IP, and equity that can help incoming SDRs get excited about an opportunity. However, JR explains that companies should consider taking their recruiting efforts a step further by targeting entry-level sales reps who are focused on getting better and want to grow in their role versus those who are solely focused on a paycheck. Lastly, JR shares his tips for closing a deal and ensuring that the top sales talent will thrive at your company. EPISODE HIGHLIGHTS 01:00: How companies can position themselves to recruit top sales talentMissionary versus mercenary employees — how to spot them and which one is right for your companyThe importance of work-life balance and remote work 08:31: Discussion training and professional development in the hiring processEmphasizing competitive culture while providing the skills needed to succeedSelling a position through a job description 17:39: Positing your company well during the interview processWho should participate in interviews