Reconnecting With Your Mission’s Biggest Fans with Gustavo Zylberberg
🪷Nonprofit Nation is supported by Bloomerang. Download their free Ultimate Guide to GivingTuesday and get helpful templates to help you raise more on the biggest day of the year for new donor acquisition. 🪷 What if your nonprofit’s most passionate supporters aren’t new donors or current volunteers, but the people who were part of your mission years ago? In this episode of Nonprofit Nation, I talk with Gustavo Zylberberg, founder of Vitalcy, an AI-powered engagement platform built to help nonprofits reconnect with the former staff, members, and donors who still care deeply but may have fallen off the radar. Gustavo shares his journey from physical therapy and finance to launching a tech platform focused on community, storytelling, and long-term connection. We explore why re-engaging your extended community can unlock surprising value - and how AI can help make that possible without adding extra work for your team. 🎧 In This Episode, We Discuss:Why your former members, staff, and donors might be your greatest untapped assetHow Vitalcy uses AI to automate personalized re-engagementLessons learned from working with camps, Hillels, and Boys & Girls ClubsEthical considerations around using AI in nonprofit outreachWhat nonprofits can do today to start rebuilding relationships with their alumni communityWhy community isn’t just about who’s here now — it’s also about who helped get you here 💡 About Gustavo Zylberberg Gustavo Zylberberg is a mission-driven entrepreneur with a background in both the nonprofit and business worlds. He’s the founder of Vitalcy, an AI-powered platform that helps organizations reconnect with former members, donors, and staff without adding extra work to their teams. Earlier in his career, he led strategy and finance at a growing company, helping guide it through a period of meaningful growth and impact. He also holds a doctorate in physical therapy, and his work has consistently centered around community, storytelling, and building things that last. Gustavo approaches every project with curiosity and a strong belief in learning from others. He’s grateful to be part of conversations that push important ideas forward. 🧰 Resources & Links:Learn more: vitalcy.comConnect with Gustavo on LinkedInEmail: gustavo@vitalcy.com 🪷🪷 This episode sponsored by Bloomerang! 🪷🪷 What if we named things for what they"re not? We"d give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you"re for-purpose. And the more you raise, recruit, and retain, the more good you can do. That"s where Bloomerang comes in. Bloomerang"s Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
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