Catherine Campbell is the founder of One For the Books, a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and culture. On this episode of ITS, Ali and Catherine discuss vibes: what brands do when they lose them, and how to know when you're a brand at risk. Photo courtesy of Chelsea Lane Photography. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
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