Rebranding Your Business with Good Tuesday's Michele Ferron

Ever wondered why a business decides to rebrand or when should they? In this episode, I chat with Michele Ferron, founder of the thriving stationery business Good Tuesday (formerly Once Upon a Tuesday). Michele gives us the inside scoop on their recent rebrand, discussing: The "why" behind the change: What prompted the decision to rebrand from Once Upon a Tuesday to Good Tuesday? Navigating the naming process: Was it a challenge to choose a new name that reflected their brand identity? The rebranding journey: What were the biggest hurdles and successes they encountered throughout the process? Whether you're considering a rebrand for your own business or simply curious about the process, this episode offers valuable insights and inspiration from a successful entrepreneur who's been there and done that. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Good Tuesday: Instagram | Website Episode Highlights: 02:24 Rapid Growth and Scaling Up 05:56 Challenges and Strategies in Rebranding 11:00 Launching the New Brand 20:19 Marketing Strategies for Rapid Growth 23:29 Building and Managing a Team 32:07 Product Hits and Misses To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!