QFF: Transforming Brewlab Hobart: Lesley Van Tuil on Destination Marketing, Delegation Mastery, and Building a Thriving Community Hub with Personalized Customer Experiences and Unmatched Tasmanian Hospitality. (Episode 619 - Lesley Van Tuil)

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey  interviews Lesley Van Tuil, General Manager of Brewlab Hobart, shares her journey of transforming a small brewpub into a thriving community hub. She discusses mastering delegation, leveraging destination marketing, and fostering unique customer experiences. Lesley reveals how these strategies have driven Brewlab’s growth and created a welcoming space that embodies Tasmanian hospitality. Key Takeaways for Small Business Owners: Master Delegation: Effectively delegate tasks to focus on high-impact areas like marketing and strategy. Leverage Email Marketing: Build and segment an email list to directly engage with customers, promote events, and drive business growth. Foster Community Engagement: Collaborate with local businesses and listen to your community’s needs to create meaningful connections and organic growth opportunities. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Adapt and Evolve Roles: Reassess team roles regularly to ensure they align with your business's current needs and growth stage. Create a Unique Experience: Focus on exceptional, personalized customer service to differentiate your business and build loyalty. Be Open to Learning: Invest in training and transformation programs to gain fresh insights and refine your business approach. Focus on the Long Game: Build a business that supports not just financial growth but also work-life balance, enabling owners to take breaks without disruption. One action small business owners can take: Lesley Van Tuil advises small business owners to begin building and segmenting their email lists by utilizing booking platforms, QR codes, and partnerships with local businesses to gather customer data, enabling personalized marketing efforts that boost customer engagement and sales, as effectively implemented at Brew Lab. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇     Quotable quotes from our special Grow A Small Business podcast guest: Delegation is the key to unlocking your business's true potential — Lesley Van Tuil Balance is the secret ingredient to both business success and personal happiness — Lesley Van Tuil A welcoming environment is what turns customers into lifelong fans — Lesley Van Tuil